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Research papers

Global customer satisfaction monitoring

This paper reviews some of the key issues facing organisations that monitor customer satisfaction on a global basis.In particular, it investigates the banking sector and draws on the experience of global financial institutions in terms of designing a...

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Alison Blair
February 1, 2005
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Citation

Blair, A. (2005a, February 01). Global customer satisfaction monitoring. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/global-customer-satisfaction-monitoring